Which online stores can AI shopping agents actually buy from?
We check 2276 retailers and stores (2656 websites) for a published Universal Commerce Protocol (UCP) profile, the file AI agents read to learn what a store supports. Every figure comes from our own crawl on 2026-10-17.
Shopify stores
711 of 912 we could check publish UCP (78.0%) 1188 tracked · 201 without · 276 couldn't checkBig retailers
9 of 273 we could check publish UCP (3.3%) 380 tracked · 264 without · 107 couldn't checkOther retailers & marketplaces
51 of 495 we could check publish UCP (10.3%) 708 tracked · 444 without · 213 couldn't checkUCP profile no profile couldn't check (blocked or unreachable; not counted in the rate)
Weekly "who joined" starts with the second crawl.
771retailers/stores with a UCP profile on at least one site
760of them run it on Shopify
11on other platforms
596couldn't be checked (blocked/unreachable)
Big retailers with a UCP profile (9)
- Asprey (1 of 1 sites, Shopify)
- FAO Schwarz (1 of 1 sites, Shopify)
- Farfetch (1 of 1 sites, Other / not identified)
- IKEA (1 of 2 sites, Other / not identified)
- Mexx (1 of 1 sites, Shopify)
- Pepco (6 of 8 sites, Shopify)
- Quiksilver (1 of 2 sites, Shopify)
- The Body Shop (1 of 1 sites, Shopify)
- Zellers (1 of 1 sites, Shopify)
UCP profiles not on Shopify (11)
- Farfetch (Big retailers)
- IKEA (Big retailers)
- JHC (Other retailers & marketplaces)
- La Maison Simons (Other retailers & marketplaces)
- Media Expert (Other retailers & marketplaces)
- Scheels All Sports (Other retailers & marketplaces)
- Tinex (Other retailers & marketplaces)
- Wild Oats Markets (Other retailers & marketplaces)
- kiwla.com (Shopify stores)
- merchit.in (Shopify stores)
- takk.in (Shopify stores)
What UCP stores support
| Item | Stores | Share |
|---|---|---|
| Checkout | 769 | 99.7% |
| Fulfillment (shipping options) | 768 | 99.6% |
| Cart | 766 | 99.4% |
| Discount codes | 766 | 99.4% |
| Catalog lookup | 765 | 99.2% |
| Catalog search | 765 | 99.2% |
| Order management | 763 | 99.0% |
| Shopify catalog (vendor extension) | 760 | 98.6% |
| Identity linking (account sign-in) | 760 | 98.6% |
| Buyer consent | 760 | 98.6% |
| Permalinks | 760 | 98.6% |
| google.commerce.shopping.lookup | 1 | 0.1% |
| google.commerce.shopping.search | 1 | 0.1% |
Payment handlers listed
| Item | Stores | Share |
|---|---|---|
| Google Pay | 763 | 99.0% |
| Shopify card handler | 760 | 98.6% |
| Shop Pay | 760 | 98.6% |
Which AI assistants name which retailers
From official announcements and help pages only. Details →
| Assistant | Retailers named | Source |
|---|---|---|
| Google Search / AI Mode | Wayfair, Chewy, Quince, select Shopify merchants | Google blog, 2025-11-13 |
| Perplexity | Abercrombie & Fitch, Ashley Furniture, Fabletics, Adorama, Newegg | PayPal newsroom, 2025-11-25 |
| Microsoft Copilot | Urban Outfitters, Anthropologie, Ashley Furniture, Etsy sellers, Shopify merchants (auto-enrolled after an opt-out window) | Microsoft Source, 2026-01-08 |
| ChatGPT | eligible Shopify stores (active by default, can opt out) | Shopify Help Center, checked 2026-10-17 |
| Google AI Mode & Gemini, Microsoft Copilot, Meta | eligible Shopify stores | Shopify Help Center, checked 2026-10-17 |
Get the weekly index in your inbox. One short email: who joined, who left, what changed.Free. About one email a week. Unsubscribe anytime. Privacy
Selling online? In our latest crawl, 711 of the 912 Shopify stores we could check publish a UCP profile (78.0%). Start a Shopify free trial →
Affiliate link: We may earn a commission if you start a Shopify trial through our links. It never changes a store's result.
Affiliate link: We may earn a commission if you start a Shopify trial through our links. It never changes a store's result.